The routine

Two minutes. Twice a day. That's it.

The right toothpaste, the right rinse, in the right order — and a dentist to ask when you're not sure. No 12-step shelf.

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Private, zero judgment. Things people actually type:
"My teeth look yellow in every photo.""My breath is bad no matter what.""My gums bleed when I floss.""Haven't seen a dentist since college.""Strips made my teeth hurt.""Is this normal??"
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Small routine. Big backup.

Unlimited online dental care

Message a licensed dentist and share photos, with ongoing check-ins.

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Treatment delivered to your door

Your Treatment Box, every 3 months with Plus.

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Saliva testing

Optional at-home test, results reviewed with a dentist. Sold separately.

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Your daily foundation
Toothpaste ProGel 1100

The toothpaste in your morning and night routine. Follow your product directions and care plan.

ⓘ Product information ↗
Daily Rinse ProMaintenance Rinse · for a Maintenance plan

The daily rinse option for a Maintenance plan. Your dentist guides whether it is right for you.

ⓘ Product information ↗
Night Rinse MAXTreatment Rinse · when your dentist recommends it

A prescribed course when your dentist recommends it. Follow the specific directions supplied with your kit.

ⓘ Product information ↗
Explore a routine

Morning. Night. Done.

ⓘ Maintenance and Treatment Rinses are alternatives. Follow your own care plan and product directions.

Build the habit
Tick the boxes. Watch it stick.

Try a sample day. Nothing is saved to your account.

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The Whitening Dentist+

The box + the dentist. $29.99/mo.

A Treatment Box every 3 months, plus ongoing online dentist care. $29.99/month. 3 monthly payments per box cycle.

Start your routine →

Compare all memberships ↗

Created by a dentistThousands of patients treated by our founder100% onlineFree US shipping on kit plans

How it works

1
Send a pic or spill
Tell a dentist what's up with your mouth. Photo optional, encouraged.
2
Make an account
Email only, no password. Pick a plan when you're ready.
3
Get your plan + products
A licensed dentist replies in your thread. Pro-grade stuff ships to your door.

Frequently asked questions

Do I use Treatment Rinse and Maintenance Rinse together?

No. Your dentist guides the rinse in your plan. Maintenance and Treatment Rinses are alternatives. Follow your care plan and the directions supplied with your kit.

Is the morning routine the same for everyone?

No. The Maintenance routine includes Daily Rinse Pro before brushing in the morning. The Treatment routine starts with morning toothpaste and uses the prescribed rinse at night. Your portal shows the check-ins for your kit.

Do I rinse before or after brushing?

In this routine, use your recommended rinse before brushing. Follow the product directions and your dentist's plan for the rinse and toothpaste you receive.

Is saliva testing included?

Saliva testing is optional and priced separately. Your dentist can help you decide whether testing adds useful information for your care.

How much does it cost?

Three plans. The Whitening Dentist is $9.99/month: message a licensed dentist and share photos, get ongoing check-ins, and pay member prices on kits, whitening and gum. Nothing ships automatically. The Whitening Dentist+ is $29.99/month and adds a Treatment Box (CariFree Maintenance Rinse and Gel 1100 toothpaste) every 3 months with free shipping. Power Pack is $44.99/month: the Treatment Box plus whitening, energy gum and breath mints or oral spray. Sales tax is added where it applies.

How does billing and cancelling work?

Membership renews monthly; cancelling stops the next renewal and access continues to the end of the period you paid for. Plus and Power Pack bill monthly in cycles of 3 payments per box. Cancelling stops the next cycle and its box; the remaining payments of the current cycle are still collected on their normal dates. Full details in the plan terms.

What happens after I sign up?

On any plan you can message a licensed dentist and share photos. On Plus and Power Pack your first box ships once your first payment is made. The Treatment Box (and Power Pack's mints or spray) then ships every 3 months; Power Pack's whitening and energy gum ship every 6 months. Shipping is free, to US addresses only.